Salt by Hendrix - Rebrand
founded by women who understand what sensitive, misbehaving skin means.
Over many years of working with incredible manufacturers, world-class formulators and leading-edge raw materials, SALT BY HENDRIX has grown into a brand that understands healthy skin and that even our most sensitive skin types can achieve incredible results without compromising a healthy complexion. They also believe in fair and honest pricing and that our customers, should know that they are absolutely, without doubt, getting what they pay for.
About the Project
For this project, we created a brand redesign to help SBH connect to their ideal clients. Their main worry from the previous design was that it wasn’t in tune with their actual clients. We had to create a new design that could live together with the previous one, since they had a lot of products being made with it. The main goal was to portray SBH as a fun, sophisiticated and smart brand, basically the “brains & beauty” of skincare.
The photos and most of the product packaging were taken/created by the SBH team. The elements created by us are the eye patches, packing tissue paper and stickers, mailing box, and shopping bag.